Spider-Man on the Web
A new Spider-Man viral video was released on WebbedMenace.com after wanted posters were put up at this year’s WonderCon telling people to visit the site. The video is a fake news report, which includes an interview with one of the film’s characters, Captain George Stacy. The video questions whether or not Spider-Man truly is the villain the police make him out to be or if he’s a hero, like many citizens believe. Also in the video, there is some of footage of vandals spray painting the Spider-Man symbol, which helps set up for a different aspect of the website.
Along with the video, there is a section where people can send in pictures that they have took of Spider-Man or Spider-man related things, such as webs and what not. This will hopefully lead to future videos, but with actual audience involvement. It’s pretty smart, because people are actively getting involved and working on material that will essential advertise the film. It’s kind of an advancement that viral marketing has been making for a while now; think of how Tron: Legacy and Dark Knight Rises have used fans voices in their movies.
What do you think? Do you like this form of marketing? Are you excited about the movie? Will you be submitting pictures to the site? Check out the video below and let me know what you think by voting and leaving a comment. Also, don’t forget to follow and click the like button if you enjoyed this post.